Apple – iPad – Introducing iPad Air

http://youtube.com/watch?v=LFYNP40vfmE
♪We’re often faced with a paradox when we design,to make products smaller and lighter,while at the same time more powerful. The more we reduce a product’s physical volume,the more difficult it becomes to increase its powerand maintain its battery life. But if we can overcome these challenges,we can make something without compromises. iPad Air is just 7. 5 millimeters thinand weighs only 1 pound. We actually started work on this product years ago,designing and engineering the primary technologiesthat would be necessary to make it. The new A7 chip is incredibly powerfuland also very power efficient. Because of this efficiency, the battery could get smaller,yet critically without any loss in battery life. And of course by reducing the battery size,the product became significantly lighter. We reduced the dimensions of the bezel. With less mass,the iPad Air still retains its structural rigidity. There’s a simplicity to it,but there’s nothing precious about it. This integrity, this durabilityinspires confidence in a productthat’s meant to be taken places, handled,and really used. With the iPad we set out to redefine mobile computing. Up until now 64-bit architecturewas something you’d normally only findin desktop computers. The new Apple- designed A7 chipbrings 64-bit technology-all of its advanced computing graphics-to this ultra-portable, 1-pound device. Even with all of this added processing power,iPad Air still hasan impressive 10-hour battery life. iPad Air is the first iOS device to support MIMO,or Multiple In, Multiple Out. It actually delivers twice the data transfer rateas the previous generation,and the support for more LTE bandsthan on any other tablet. Because with a device this thin and powerful,you’ll want to take it anywhereand always stay connected. We’ve also improved the FaceTime and iSight cameras,adding new processors and sensorsso you get much clearer, sharper images and video. iOS 7 is essential to the iPad experience. It’s at the core of everything you do with iPad Air. And we’re now making iMovie, iPhoto,GarageBand, Keynote, Pages,and Numbers available for free,because we believethat with these amazing apps on this amazing device,the possibilities of what you can create are limitless. The iPad has always been a tooldefined by the ways people actually use it. The iPad Air is so capable and powerful,and yet with its breakthrough size and weight,it’s the thinnest, lightest,and also the most advanced iPad we’ve ever built. ♪